THE SHORTCLIPR GUIDE / CREATIVE NOTES
How to make an animated explainer video.
Turn a complicated subject into one clear visual idea.

QUICK ANSWER
How to make an animated explainer video
Write down the exact question your viewer needs answered. If you cannot answer it in a sentence, narrow the topic before making the video.
A useful short starts with a clear purpose. These steps will help you shape an idea for your audience and review it before sharing.
Choose one question
Write down the exact question your viewer needs answered. If you cannot answer it in a sentence, narrow the topic before making the video.
Find a visual analogy
Connect the unfamiliar idea to something familiar. A queue can explain congestion; a seed can illustrate gradual growth. Use an analogy that makes the concept clearer rather than simply decorating it.
Plan the sequence
Open with the question, show the key relationship and end with a takeaway. Read your brief aloud: if it takes too long to say, remove a secondary detail.
Check the result
Review the facts, narration and readability on a phone. An engaging visual should support an accurate explanation, not replace one.
A brief you can adapt
Explain why the moon can sometimes be visible in daylight to a curious beginner. Show the Earth and moon in a clear sequence, use a friendly tone and end with one takeaway. In ShortClipr, choose Animated explainer and select the frame and duration that fit your audience. Verify the finished explanation before sharing.
Explore the Animated explainer video maker to plan your next short with ShortClipr.
YOUR TURN
GIVE YOUR IDEA A WORLD.
Explore the ShortClipr studio and start with a brief of your own.
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