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How to write a brief for an animated video.
Give your idea enough direction to become a clear short.
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How to write a brief for an animated video
A beginner, an experienced buyer and a child may need different language and examples. Decide who the video is for.
A useful short starts with a clear purpose. These steps will help you shape an idea for your audience and review it before sharing.
Name the audience
A beginner, an experienced buyer and a child may need different language and examples. Decide who the video is for.
State one outcome
Complete the sentence: after watching, the viewer should understand, feel or do this one thing.
Add visual direction
Describe the subject, setting, mood and important action. Example: show a small lamp helping a seedling on a rainy windowsill; make the ending hopeful.
Keep constraints clear
Choose the length and frame that suit the destination. Leave out unrelated ideas so the main message has room to breathe.
YOUR TURN
GIVE YOUR IDEA A WORLD.
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