THE SHORTCLIPR GUIDE / CREATIVE NOTES

How to make a visual comparison video.

Help viewers understand a difference by showing it.

Child watching a visible moon in a daytime sky
EXPLAINER / WHY THE MOON APPEARS IN DAYLIGHT / CONCEPT ILLUSTRATION

QUICK ANSWER

How to make a visual comparison video

Compare two things on the same basis: the same unit, time period or condition. State what is being compared before presenting the difference.

A useful short starts with a clear purpose. These steps will help you shape an idea for your audience and review it before sharing.

Choose a meaningful comparison

Compare two things on the same basis: the same unit, time period or condition. State what is being compared before presenting the difference.

Give the viewer context

A number is easier to understand when the viewer knows the scale. If you compare distances, use the same units and make clear whether the figures are approximate.

Try a brief

Create a short visual comparison of light and sound. Explain that light travels much faster, use a storm as the example and end with why thunder arrives after a lightning flash.

Review the claim

Check figures and labels against reliable sources. ShortClipr’s comparisons and visual facts format can help frame the idea; you remain responsible for the accuracy of the finished video.

Explore the Animated explainer video maker to plan your next short with ShortClipr.

YOUR TURN

GIVE YOUR IDEA A WORLD.

Explore the ShortClipr studio and start with a brief of your own.

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